Your USP Is Vitally Important to Your Business

If You Want to Learn More About Our Team Click Here!

One of the most important aspects of building your business is determining your USP, or Unique Selling Proposition. It can really help you in all aspects of your business, but specifically with your branding and advertising.

I just went through Starbucks and paid $5 for a coffee. It’s decent coffee, but it’s only worth what I paid for it because we like the image that goes along with it. That’s why so many people go for it. Starbucks has a recognizable brand, allowing them to charge what they do for the coffee they serve.

Your image is very important to your business for credibility purposes. In the past, my image could have lost me clients. People hired someone who dressed nicer or had a nicer car. The way I proved my credibility was by actually selling their home.

When you’re building a business and building a career, focus on your image and your USP. Your clients want to be proud of the people they work with and who work for them. One day you may get the opportunity to say you did it. You want to get to the level where one day you won’t even have to introduce yourself. That’s what we all want.

“

Show up every day at your best.

”

So, pick your brand, pick your USP, and show up every day at your best. You owe it to everyone, every day, to be your best.

If you have any questions for me or if you’re looking to take the next step in your career, give me a call or send me an email. We are currently looking for specific people who want to build a successful career. We look forward to hearing from you!