How Do I Turn Buyer Leads Into Clients?

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Today, I’ll explain how to get a buyer lead under contract quickly in the surrounding Sun Coast area. With the Internet nowadays, it’s common for me to see real estate agents missing out on awesome opportunities. Particularly, they overlook and dismiss leads from Zillow, Trulia, and even their own website.

When my dad sold real estate, buyers would find him in a phone book and approach him with their needs. My dad would go out and find a home with their requirements. When I started, we didn’t have Zillow, but we had the Internet and the MLS. I’d hop in the car with buyers and drive around to properties.

Here’s a big mistake many agents make today. They meet with a buyer and explain, “Come to me when you find a home you like.” You’re the agent with access to properties and familiarity with this information, and you should provide customer service. You find the home, not them. Although you can refer them to the MLS, it’s your duty to call them, instead of letting them call you. Here’s four steps to follow.

1. Get the buyer on the phone. If you receive a lead from online, get that person on the phone. Even though you might not be the first caller, it’s important to follow up again and again.

2. Pre-qualify the buyer. Mortgages are important, but qualifying their finances is more of a priority. Check in after a period of time to make sure the buyer is still on track. Do that again and again.

3. Get the buyer in the car. You should be driving around, looking at, and visiting properties with your buyer. Have some addresses beforehand. This helps you gain their trust and understand what they like.

4. Persaude a buyer to write an offer. You’re the person to push a buyer to make a good decision for their families. Think about car salespeople. They’re there to help you decide on such a large investment.

If you have any questions about this topic or more, reach me by phone or email. I’d be happy to help you!

The Surefire Way to Succeed in Real Estate

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So many Realtors are looking for the key to success, and I think I’ve figured it out! In today’s video, I’ll explain it to you.

First, I examined a top real estate franchise in our area. They have 220 agents working for them, but only 134 have sold a property. They average $1,272,209, which is only 6 units, which is only $38,000 in GCI. Then factor in all of your expenses. That’s not much money for all your hard work.

That said, 70% of people working in that company are under that $1.2 million worth of sales. Most likely, these folks are below the poverty line. This is within one of the top real estate companies in our area that has been doing some major recruiting lately.

Now, we all know that 87% of agents are out of the business within five years. What’s the definite way to succeed in real estate? Be in the top 13% of agents in your office.  

It sounds simple, but the reality is that if you’re not in the top 13%, you’re doing something wrong. It doesn’t matter if you have 220 or 50 agents in your office. If you’re not one of the top agents, you need to reconsider what you’re doing. You may not be in the right firm or the right business.

You have to figure out how to be the best. How are you distinguishing yourself from other agents? There are many agents out there who are suffering, and I want to help improve their lives. If you have any questions, give me a call or send me an email. I would be more than happy to help you!