If you're not using professional photography for your listings, you're behind the times and you're not doing your clients justice. Here's why.
Too often, I see horrible photography presenting properties for sale. As a real estate professional, you probably already know that 95% of people search for homes online. Did you also know that 50% of buyers find homes they want to look at on their own?
Now buyers show up to our office with a listing on Zillow that they want to see. We use to be the gatekeepers of all that information. Now that buyers have Zillow and all the similar websites, everybody has access to the same information. Presenting your seller’s home online is probably the most important thing you can do in today's market. You want to draw the client in.
If you show up to take photos with a little digital camera or your iPhone, I'm going to eat your lunch. It's not OK! There are so many professional photographers who can show your properties in a better way.
Think about it as if you're buying a car—two models are the same and have the same mileage but one's dirty and the other is freshly detailed. Which one would you be willing to spend more money on? The one that's cared for better! The same goes for real estate—you need great, professional photography, video tours, matterport tours, or whatever it is that clients are looking for today online to present the property in the best fashion.
You're not doing your client justice if you're not using professional photography.
If you're still trying to cut corners but not using professional photography, you're not doing justice to your client. If you're not doing this or you're not selling enough listings to make it happen, maybe it's time to join a team that will work with you and has already vetted all the best photographers in town and knows where to get the best prices.
Hopefully, this has changed your mind if you're still not taking professional photos because you just can't get away with it anymore. If you have any questions for me about improving your career or you'd like to learn more about my team, give me a call or send me an email soon. I'd love to hear from you!
