Your USP Is Vitally Important to Your Business

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One of the most important aspects of building your business is determining your USP, or Unique Selling Proposition. It can really help you in all aspects of your business, but specifically with your branding and advertising.

I just went through Starbucks and paid $5 for a coffee. It’s decent coffee, but it’s only worth what I paid for it because we like the image that goes along with it. That’s why so many people go for it. Starbucks has a recognizable brand, allowing them to charge what they do for the coffee they serve.

Your image is very important to your business for credibility purposes. In the past, my image could have lost me clients. People hired someone who dressed nicer or had a nicer car. The way I proved my credibility was by actually selling their home.

When you’re building a business and building a career, focus on your image and your USP. Your clients want to be proud of the people they work with and who work for them. One day you may get the opportunity to say you did it. You want to get to the level where one day you won’t even have to introduce yourself. That’s what we all want.

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Show up every day at your best.

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So, pick your brand, pick your USP, and show up every day at your best. You owe it to everyone, every day, to be your best.

If you have any questions for me or if you’re looking to take the next step in your career, give me a call or send me an email. We are currently looking for specific people who want to build a successful career. We look forward to hearing from you!

Why Is the Real Estate Industry Perfect for Millennials?

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When I was in my twenties, my dad was still practicing real estate and getting ready to retire. He suggested that I take over the business. I thought I was too young to sell homes and that no one would take me seriously, so I didn’t do it.

Fast forward a few years and here I am. A full commission job might seem scary, but when you’re in your twenties, that’s the perfect time to do it. That’s just one reason I believe that the real estate industry is perfect for millennials. Here are a few others:

1. Technological advancements. Millennials are used to technology and can navigate the new advancements of the real estate industry with ease.

2. Communication. The number one complaint in real estate is that an agent did not communicate well enough. Millennials are communicating all over the place with every source possible: cell phones, Facebook, Instagram - you name it.

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Work-life balance is a thing of the 

past - look for a work-life blend.

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3. Work-life blend. Work-life balance is a thing of the past. We carry our cell phones around all the time. Millennials want their career to be part of who they are. It’s no longer just about having a job. They want to be proud of something. You can still communicate about real estate all day long. You will work some evenings and weekends, but real estate allows you to have a work-life blend so you can still spend time with friends and family during the week.

5. Sense of community. Millennials want to be involved in their community and what’s going on around them. Doing so is a huge part of the real estate industry.

6. Helping others. Real estate is all about helping others find their next home.

If you’re a millennial and thinking about real estate, this is a perfect time to try it out. If you have this millennial mindset, you can have a successful career in real estate as well! Your age doesn’t matter. It’s all about your frame of mind.

If you have any questions, give me a call or send me an email. I would be happy to help you!

How to Approach Multiple Bid Situations

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Today, I want to talk about how to win a multiple bid situation in the Sun Coast area.

When we train new agents, the biggest complaint we receive is that they don’t know how to win a multiple offer situation. As a local real estate professional, I have some insight and tips to succeed in this type of situation.

How does this concept relate to ham? Let’s see if you remember this story. A daughter asks her mother why she slices ham a specific way. “Your grandmother did it like this,” her mom explains. The daughter visits her grandmother and inquires about it. “Your great grandmother did it like this,” she says. It becomes a recurring cycle, and everyone was cutting ham this way because it’s all they’ve ever known. That’s the case with bidding wars.

Remember your ethics class? I think there’s relevant information taught there that can be used in bidding wars. If you’re making an offer on a home with multiple bids already, you may have heard, “Give me your highest and best.” I can’t stand that. The reality is, you’re bidding against everybody else, not yourself. And if you inquire about other offers, sellers will say they can’t tell you about them. That’s just not true. That’s the ham here; they’re recycling a phrase they’ve heard forever.

According to Ethics and Standards Practice 1-13, the seller or seller’s representatives may not treat existing terms, conditions, or offers as confidential. These rules explain explicitly your offer isn’t secretive! They’re allowed to tell other people.

Sellers can benefit from disclosing other offers, so buyers can bid against them. If you’re on the buyer’s side of this, ask the listing agent about the highest offer. They are allowed to tell you. Your client might not be able to top or beat it, but at least you’ll know! You’re armed with important information to prepare the best offer your buyer possibly can submit.

If you have questions about this topic or anything else related to real estate, reach out by phone or email. I’d be happy to help you!